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Customer Sovereignty 

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Indeed, customers are the reason for our existence. We believe – and rightly so - that when customers thrive, so do we. We will, therefore, make it our business to anticipate customer needs, and strive to meet and exceed their expectations by creating lasting value. Customer interest will be the single most important influence on our decisions.

Continuous Innovation

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In a hyper-competitive world, innovation acts as a bridge between the current and future needs of marketplace. We will continuously re-engineer our processes and mindsets, while encouraging individual creativity and improvisation in all our actions. We will use ingenuity to create a 'new way'.

Transparency and Integrity

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Impeccable ethical and moral standards form the cornerstone of our business. Integrity, honesty and mutual trust will guide every decision we make, anchor every relationship we have. 

Eye for Excellence

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Our burning desire to do better, constantly and consistently, translates into a passion for excellence. We will strive to attain individual and organizational excellence through continuous learning, industry best practices, lofty standards, new ideas, and a commitment to a high level of productivity and performance. 

People Orientation

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People are our key strength. We will accord respect and dignity to every individual involved internally and externally with us. We will aim to attract, develop and retain the best talent, and create an enabling environment where every committed and capable member of the organization has ample opportunities for growth. 

Social Responsibility

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We shall conduct ourselves in a socially responsible manner. We will bear in mind that decisions that are bad for the society, cannot be good for business. Moreover, we will add value to the social environment, and proactively embrace our responsibilities as a good corporate citizen in every country we operate. 

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